Legal · Privacy
Plain language summary: Meridian Circle collects only the information we need to deliver our services. We do not sell your data. We do not share it with third parties except as required to run our business or comply with Canadian law. You have the right to access, correct, or request deletion of your information at any time.
Meridian Circle Group Inc. ("Meridian Circle", "we", "our", or "us") is a corporation incorporated under the laws of Saskatchewan, Canada, with its principal place of business in Saskatoon, Saskatchewan. We provide digital marketing, lead generation, networking, and affiliate marketing services to business clients.
This Privacy Policy governs the collection, use, disclosure, and protection of personal information in connection with our website (meridiancircle.ca), our services, and any communications between you and Meridian Circle.
Meridian Circle complies with Canadian federal and provincial privacy legislation, including:
Where applicable, we also acknowledge the rights of individuals under provincial human rights legislation and the Canadian Charter of Rights and Freedoms as they relate to personal privacy.
We collect and use personal information only for purposes that a reasonable person would consider appropriate in the circumstances. These purposes include:
We do not use personal information for automated decision-making that produces legal or similarly significant effects without human review.
Meridian Circle does not sell, rent, or trade personal information. We may disclose information in the following limited circumstances:
We engage trusted third-party service providers (e.g. cloud hosting, CRM platforms, payment processors, analytics tools) who process data on our behalf under contractual obligations consistent with this policy and Canadian privacy law.
Where required to deliver services — such as affiliate marketing introductions or lead generation campaigns — we may share relevant business contact information with vetted partners. We will notify you and obtain consent before sharing personal information in this context.
We may disclose personal information where required by law, court order, regulatory authority, or to protect the legal rights and interests of Meridian Circle or others. We will notify affected individuals where permitted by law.
In the event of a merger, acquisition, or sale of assets, personal information may be transferred as part of that transaction, subject to equivalent privacy protections.
As an individual whose personal information we hold, you have the right to:
To exercise any of these rights, contact our Privacy Officer at privacy@meridiancircle.ca. We will respond within 30 days of receiving a written request.
We retain personal information only as long as necessary to fulfill the purposes for which it was collected, or as required by law. Client records are generally retained for a minimum of seven (7) years following the end of a business relationship to comply with Canadian tax and corporate obligations. After applicable retention periods, information is securely destroyed or anonymized.
Our website uses cookies and similar technologies to improve functionality and understand how visitors interact with our site. These include:
You may disable non-essential cookies through your browser settings at any time. Disabling cookies may affect certain website functionality.
Meridian Circle implements physical, administrative, and technical safeguards appropriate to the sensitivity of the information held. These include encrypted data transmission (TLS/SSL), access controls, secure cloud infrastructure, and confidentiality obligations for all personnel and contractors. While no system is completely secure, we take the protection of your information seriously and will notify affected individuals and regulators in the event of a material data breach, as required under PIPEDA's breach reporting obligations.
Some of our third-party service providers are located outside Canada, including in the United States. When personal information is transferred internationally, it may be subject to the laws of that jurisdiction. We take contractual measures to ensure equivalent privacy protection applies. By using our services, you acknowledge that your information may be processed outside Canada.
We only send commercial electronic messages (newsletters, promotions, updates) where we have obtained express or implied consent under CASL. Every commercial message we send includes a clear and functional unsubscribe mechanism. Requests to unsubscribe are processed within 10 business days.
Our services are directed exclusively at businesses and business professionals. We do not knowingly collect personal information from individuals under the age of 18. If we become aware that we have inadvertently collected such information, we will delete it promptly.
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will post the updated policy on our website with a revised effective date. For material changes, we will provide direct notice to active clients. Continued use of our services following notice of changes constitutes acceptance of the revised policy.
Questions, requests, or complaints regarding this Privacy Policy or our privacy practices should be directed to:
Privacy Officer
Meridian Circle Group Inc.
Saskatoon, Saskatchewan, Canada
Email: privacy@meridiancircle.ca
General: hello@meridiancircle.ca
If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada at www.priv.gc.ca or 1-800-282-1376.